Linktosale is all about collaboration and making the process of buying, selling, renting or even updating or renovating a property a better, less stressful experience for the customer. One of the biggest complaints we hear is poor communication. Customers will be more accepting of delays if they are kept in the loop and can see for themselves how the delays came to be, and more importantly, how they are being addressed.

Take the sale of a property as an example. The agent/representative is effectively the project manager (and main point of contact for both buyer and seller). It is down to the customer to pick their own solicitor etc. but most have no idea who to choose. They might ask agents to recommend providers, or go out and find their own ‘team’. What if agents could offer a ‘workspace team’ made up of service providers who work well together, who can move through the processes more swiftly than an ad-hoc team (pulled together by the customer) might. Imagine too if that ‘workspace team’ could offer a slightly reduced rate as well as the chance of completing sooner. Which do you think customers will prefer?

Its win-win for all involved. The agent gets to work with people they work well with, the service providers get new business, the customer doesn't have the stress of finding and hiring their own team.

Most agents have had sellers who need repairs done before marketing a property, or buyers planning home improvements straight after completion, and most are asked if they could recommend someone. The same applies to recommendations for solicitors, conveyancers etc. Although its not an agents role, customers seem to expect agents to hold this local knowledge.

Linktosale enables agents and other services to create lists of contacts across all service providers, plus, if an agent/provider has first hand experience of other service providers, they can rate and review them and this will show against their profile - helping customers in their decision making process without having to involve the agent.

If all service providers are doing this, they are each bringing new business to others in their network. 

We believe the 'agents of the future' will be those who combine the local knowledge, expertise and personal touch of a full service high street agency with online services. They will add value by embracing new technologies, to better engage with their customers, and to maximize property marketing opportunities. They will utilise technology platforms rather than invest in their own in-house solutions: agencies will still need a web presence, but will it be more of a ‘business card for the web’ than a full blown property site? People want convenience: to retrieve all properties in a location with a single search - not the inconvenience of trawling through multiple individual websites with varying results. 

Linktosale provides an ideal platform for ‘agents of the future’ and their customers. In addition to being able to search for property in one place, customers can communicate immediately with agents using the integrated social technology. The free ‘Collaborate app’ provides instant notification when contact is made using any one of Linktosale’s communication methods. Customers will also be able to register attendance for home opens, submit feedback after the viewing, ask questions, and even submit offers. 

Buying, selling and renting property is all about people. It is one of the biggest (and most emotional) decisions a person has to make, so developing good relationships with potential customers is absolutely crucial. Some people prefer face-to-face interactions, but growing numbers want that personal touch with the convenience of online. They want conversations in real time with their chosen representative, or a knowledgeable person from the same office. Linktosale makes it possible for agents to offer customers this choice. Like any other social network, customers can check out profile pages, feedback and other content to get a feel for the agent (or other service provider) before they commit.

Marketing property online can go from zero to very costly. A typical agency uploads to at least two top portals, and to any number of others - free and paid. The payment models vary, for example; some charge per listing for a set number of days, others charge per number of properties. Whichever model is used, it can be very costly for the customer. A top portal can charge around $300 to list a single property for three months on a basic listing package. If the property hasn’t sold, the customer often has to pay to extend the listing. With Linktosale the Agent pays a flat monthly fee of just $60 to list ALL their properties. They can provide this marketing as a free service to their customer (with a small fee for administration). The representative can easily recoup their Linktosale subscription fee for the entire year (depending on the number of customers they have and the administration fee they charge) then Linktosale effectively becomes free to use!

Linktosale is different because it offers far more than just the listing unlimited properties. It is a complete marketing, promotions, communications and collaboration solution, that provides an audience of potential customers/clients that you can interact with. Someone once said that the savvy agent is the one who promotes their Agency with just as much intensity as they do a customer's property. Linktosale helps them do exactly that with very little extra effort!

Unlike traditional property portals Linktosale provides many more ‘bonus’ ways to raise the profile of a business. Members can create a Marketplace listing to promote products and services, and (most important) to capture customer feedback, ratings and reviews. Equally important, is that service providers can rate and review their customers too. All service providers can use free Facebook and website widgets to automatically showcase reviews across social media channels and their own website - a great way to generate new leads! The savvy agent/service provider will also discover that every interaction, whether its posting to forums, joining in discussions, commenting on articles and other posts, sharing content etc. will create link-backs to their own profile pages. This activity is a good way of showcasing knowledge and skills. For example, seeing how helpful and responsive you are to others in the forums might be the deciding factor for a potential customer to choose you over a competitor.

There are many more direct and indirect ways you can promote including video marketing. Linktosale comes with its own searchable video library. Members can upload/embed videos into one or more categories which can be shared and commented on by others. These can include business/service/product promotions, informational, how to's, virtual tours or even ad-hoc property tours its up to you.

Events are another good way to increase visibility. If you run any kind of event, not only can you promote it on Linktosale, but you can create free or paid e-tickets and accept payments for these directly into your Paypal account. Once attendees have registered for your event, they can see who else is going, ask questions and chat with other attendees/organisers in the event discussion area. The free event management app allows you/your team to scan/check-in attendees on the day. After the event, attendees can provide feedback, upload images, videos and other files. 

We believe that Linktosale provides exceptional value for money for agents and other service providers to list, promote and interact on all things property! The more employees you have subscribed to Linktosale the more opportunities your business has to promote its services, including opportunities to nurture new leads (we all know, people buy from people, and  respond better to the personal connections they make, so doesn't it make sense?).