A fresh interactive approach to property marketing in Australia

change Spending too much on property marketing? Frustrated with high portal fees? There is an alternative ...

Selling property in Australia is becoming increasingly expensive – not just for sellers but for agents too. One of the reasons for this is the rising cost of property portal listing fees. Most agents use at least one of the major portals with many using two or more: the associated costs are crippling many of the smaller agencies, making it difficult for some to stay in business.

Over the years there have been many attempts to break the monopoly held by the portal 'Goliaths'. There is no doubt that agents want viable alternatives, but unless a competitor can compete with the same level of listings and site visitors, the Goliaths will remain in control. Any agent serious about wanting change needs to support new ventures. They can do this by listing their properties on the new portal and by proactively promoting the portal to existing and future clients and service providers: contrary to what many think, consumers are not loyal to portals, they just go where the properties are.

Our aim is to provide real estate agents with a sustainable alternative to current portal providers that drives down costs and improves how the industry services its clients. We also want to become the largest fully interactive online community and industry-wide service provider directory for consumers. 


  • Significantly reduce the cost of marketing on a portal and provide a guaranteed no price increase
  • Empower agents by working with them to build a platform that works best for them and their clients
  • Provide a space where agents have a voice/can unite to tackle issues and concerns industry-wide
  • Help improve the customer experience with a one-time sign up for all property related services
  • Provide assurance to all members through a rating and review system and verified members
  • Provide a space where consumers have a voice within the industry via surveys, polls and forums
  • Empower consumers by involving them in shaping the platform so it better meets their needs


An agent's relationship with a traditional portal is pretty straight forward as follows:

  • Create an agency account
  • Set up portal feeds via chosen application/CRM system
  • Wait for email messages from potential leads

On Linktosale in addition to the above, you become part of a property industry online directory and a fully interactive social network that's all about building and nurturing relationships with current and future clients, other service providers and tradesmen:

  • ​Agencies have a company profile
  • All staff have individual community profiles (like Facebook or LinkedIn)
  • All staff are listed in the Marketplace directory which includes their ratings & reviews
  • In addition to the marketplace and property portal, there are more ways to promote a property or agency using video, podcasts, blogs/articles and by contributing to forums and discussions
  • Home open dates (from an agent's portal feed) automatically creates a home open event in Linktosale
  • Free events app: agents can use this to check in attendees at home opens
  • Free collaboration app: receive notifications, messages and other content on the go
  • Every property listed has a private property workspace where the agent, client and any service providers involved in the transaction process can communicate – this provides the transparency clients want by keeping them up-to-date regarding progress


Our goal is to add value for consumers by providing reassurance and convenience as follows:

  • One time registration to contact multiple agents (and other service providers) at once with a single message
  • Ability to interact live with agents/service providers within a social network environment, in own language
  • Ability to post service requests in marketplace with no restrictions on locations or on which providers can respond (common practice on many websites)  - it is fully transparent
  • Ability to post questions in forums about any property related topic
  • Ability to search/filter agents/service providers based on ratings and other criteria important to them
  • It's not just a portal: consumers will be able to find property related services including tradesmen in one space
  • No need to register on multiple 3rd party websites to post separate agent/service provider/tradesmen reviews


    If agents really want to change the industry in terms of reducing marketing costs and improving customer service, then they need to be proactive in making this happen. Linktosale is fully interactive and encourages agents to become actively involved in growing their network, communities and relationships (as they would on other social media channels). However, unlike those other channels they benefit from less social clutter because Linktosale is solely for property. Here are some suggestions:

    • ​Promote Linktosale across the industry: the quicker we grow the sooner agents and clients can reduce costs
    • Contact past clients: ask them to post an agent review on Linktosale (good reviews make agents stand out)
    • Encourage new clients and service providers (including tradesmen) to join Linktosale

    Interested in joining as either an individual agent or a branch? 

    Take advantage of our special offer of 6 months free subscription and free profile setup for your branch and ALL staff - we also set up your portal feed (you just need to authorise it). 
    (normal monthly subscription is $60 excl' GST for single agent or $199 excl' GST for entire branch)

    Finally, it's FREE marketing and nothing for you to do - what have you got to lose?

    Register your interest by emailing your details below:

    Why the Real Estate Industry needs it's own 'niche...

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